SAPON GROUP
An FMCG business with no e-commerce department. I built one from scratch: a management system run on numbers, five marketplaces live, a team hired and trained.
View details →Every case is a different problem
Each case follows the same flow: the context, the problem, the strategy I chose,
how it was executed, what came out of it and what I took away at the end.
Khang Duoc
A pharmaceutical brand that needed steady orders in a category where ad content is tightly restricted. Budget VND 120M/month, split Facebook 65% - Google 35%.
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Altai Sibiri
A supplement Vietnamese consumers had never heard of. The answer: pair online advertising with trade fairs, exhibitions and events so people could see and touch the product.
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ThangVest
A menswear brand I founded and ran end to end. B2B wholesale funded the cash flow, B2C retail carried the margin, on almost no ad spend.
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