SAPON GROUP
Built an e-commerce department from zero for an FMCG business: a management system run on numbers, five marketplaces live, a team hired and trained.
Details →👋 Hi, I'm
Pham Minh Thang
Head of E‑commerce
E‑commerce Growth · Performance Marketing
Over ten years in digital marketing, I moved from optimising traffic and performance to building and running E‑commerce systems aimed at revenue and durable growth.
I am currently Head of E‑commerce at SAPON GROUP, owning strategy, operations and growth optimisation on a base of data, performance and commercial thinking: tying traffic, conversion, revenue and profit into one growth system that can be measured and scaled.
The numbers that matter
Marketing is the job; the numbers that create growth are the point
12bn+ VND
Ad budget managed
↓33%
Best CPA reduction
15
Brands worked with
700M+ VND/mo
Marketplace revenue built from zero
Selected case studies
Less talk about growth, more of what I actually did
Capabilities
Not just what I know how to do, but how I turn it into results
Acquisition
CPV: −40%
Khang DuocConversion
CVR: 8%
SHOPLABRevenue
Revenue/month: VND 700M+
SAPON GROUPScale
Marketing Cost / Revenue: 20.1%
SAPON GROUP
AI Lab
Not what AI can do, but what I can build with it
P&L Reporting Dashboard
Pulls Shopee, TikTok Shop, Lazada and Tiki into one place and breaks revenue, cost and profit out by marketplace on its own.
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AI Content Pipeline
An n8n pipeline with an AI agent, automated from insight research to multi-channel posting, with a human check only at the final sign-off.
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Ready for the next growth target
I am open to the roles below, with a focus on FMCG and healthcare.
Send me the job description and I will come back with the full profile.
Head of E‑commerce E‑commerce Manager
E‑commerce Lead Digital Marketing Manager
